date:May 25, 2012
ipate a 100% hit rate on innovations, Mackay said that SAB was hopeful that a good number of them would find a long-term niche and provide long-term growth.
Spirits turn against beer
Discussing the fact that spirits were outperforming beer in the US and to some extent in Western Europe, Mackay said that beer was an aspirational productsin developing markets where international spirits were out of reach for local consumers and SAB could tap this demand.
The resurgence of spirits in establ