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Tesco alcohol boss slams big brand social media ‘bad job’
date:May 25, 2012
In addition to taking a sideswipe at the UK wine trade for a lack of innovation most came from Tesco itself, he said Dan Jago described social media asplaytime.

While peer-to-peer (P2P) platforms such as Twitter did not sell anything, they amplified brand identity and a sense of community, he added, during a debate at the London International Wine Fair (LIWF).

04/29 09:53