date:May 26, 2012
sales fell by 8%; however, the decline in sales was offset by pricing actions. It experienced a drop in sales across all of its cereal products, except its Great Gains range, which registered a 25% increase in revenue due to advertising.
Earlier this year, Post Holdings separated from US-based food manufacturer Ralcorp Holding. Post cereal brands include Honey Bunches of Oats, Raisin Bran and Pebbles.